Responsive Banner Advertising as referenced recently by the IAB as Responsive Creative (RC) is an approach to best crafted one-ad-fits all for an optimal viewing experience across a wide range of devices (from desktop computer monitors to mobile phones).

At ResponsiveAds we have a "magical" solution for Responsive Creative or Responsive Banner Advertising called STRETCH™. Marketers can upload a creative and it dynamically gives you an ad that you can change for any break point you like. Below is a description and some examples of different types.

Leaderboard Ad Example - STRETCH™ Ad
(IAB Standards utilized)

The Leaderboard Ad is an example of a STRETCH™ Ad that fits from screen to screen with different breakpoints. The ad itself shrinks proportionally and then fits the different IAB Standards of 728x90, 468x60, 300x50

Tower Ad Example - SWAP™ Ad
(IAB Standards utilized)

The Tower on the left of the screen SWAPS at the breakpoints from 160x600 => 468x60 => 300x50. Three of the IAB Standard Sizes at utilized.

Rectangle Ad Example - SWAP & STRETCH™ Ad
(non- IAB Standards screen fit and adhesion)

The Rectangle on the Right of the screen SWAPS at the breakpoints from Desktop to Tablet then becomes an adhesive unit that fits the entire screen size from left to right.